A storytelling focused animation series to educate and inform

Get Smarter About Money is Ontario Securities Commission’s investor facing arm of the securities regulator. It is used to educate the public about financial literacy with a friendly, approachable, and light-hearted tone of voice. Using a narrative focused storytelling approach, we created two explainer videos to simplify the pros and cons of RRSPs and TFSAs, two of Canada’s most prominent registered investment accounts. The animations were created in modular fashion to be easily separated into shorter cuts to promote on social media.