An approachable, customer-focused brand & website
DD Mac Electric
DD Mac is an electrical contractor that focuses on large industrial contracts. They came to us with the task of overhauling their entire brand, from messaging to visual. The task consisted of a refreshed brand narrative, new brand lookâconsisting of a colour palette, pattern, icon set, brand guidelines, and email marketing templates, and a new website. Overall the new look is based around partnership and building blocks, paying homage to the work they do. It is modern and electric, but also fun and approachable.
Skills
Branding
Strategy
Identity design
UI design
Email marketing
Role
Lead brand designer
Lead UI designer
Identity & branding
A brand strategy focused on the concepts of partnership and collaboration was developed to create the foundation to build the brand. Following the creation of the strategy, a comprehensive verbal and visual direction was developed consisting of narrative, logo, typography, patterns, icons, and photo direction.
Website
Once the brand platform was established, a comprehensive website was created to increase DD Mac Electric’s digital presence focusing on a friendly, approachable, and efficient customer experience.
Credits
This project was completed under the employment of Rise Branding Inc.
Related Projects
