A story-driven design approach for the Pure website
Elsevier
Elsevier started as an academic publisher, but in recent years has pivoted to focus on data repositories and institutional portals. They came to us looking to update the product website, as well as the overall narrative surrounding their research workflow portal known as Pure. Elsevier also happened to be going through a rebrand, so working closely with the brand, sales, and web teams, we designed a sophisticated, story-driven website to showcase their product and collaboratively evolve their brand’s digital design language.
Skills
UI design
UX design
Content design
Branding
Role
Lead UX designer
Lead brand designer
Key research insights
Goals and objectives
Define
Define the ideal user journey, starting from awareness and ending in action.
Demonstrate
Demonstrate Pure’s value with benefit-driven messaging.
Enhance
Enhance the user experience with easy-to-digest content, powerful visuals and rich media, and easy-to-use site navigation features.
Optimize
Take a data-led approach to site journey and content flow to optimize for lead generation and conversion.
Credits
This project was completed under the employment of Rise Branding Inc.
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