A playful animation to educate and demonstrate value

Elsevier started as an academic publisher, but in recent years has pivoted to focus on data repositories and institutional portals. They came to us looking to create an animation to showcase and explain their new data product, RDM. By creating a clear narrative, playful graphics, and a friendly but sophisticated voiceover, we created an animation that clearly deciphers the complicated world of institutional data and demonstrates RDM’s value proposition.